Why Aren’t We Selling? Insights into the Buyer-Seller Disconnect

As business owners and salespeople, we’re constantly trying to figure out the secret to closing more deals and winning over new clients. We spend countless hours perfecting our pitches, honing our sales techniques, and trying to anticipate what buyers are looking for. But the reality is, there’s often a significant disconnect between what we think buyers want and what they’re actually looking for.

In a recent video interview, Chris Do and Jule Kim shared some fascinating insights into the common mistakes people make in the sales process and why we often struggle to effectively sell our services. As someone who has watched this interview, I found their perspectives to be incredibly insightful and valuable for anyone looking to improve their sales skills and client relationships.

One of the key points that stood out to me was the way people often approach the pricing and negotiation process. Chris shared a hilarious story about a talented artist who pitched him a very high price for a logo painting project, and then kept trying to reduce the scope and price in an attempt to land the job. Rather than simply accepting the artist’s initial offer, Chris pushed back, explaining that he couldn’t justify paying that much for the work.