NURR, CURR And RURR? 🤯

Angelina Yang
2 min readJul 3, 2023

User retention is the single most important metric for growth.

If you are familiar with how customer retention is measured at consumer-based companies, you might know about metrics like Customer Retention Rate (CRR), Dx Retention Rates, Repeat Purchase Rate (RPR).

Today, I would like to introduce three additional metrics that extend beyond the basic CRR. These metrics provide a deeper understanding of user retention and can contribute to effective growth strategies.

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