Mastering the Art of Persuasion: How to Craft a Compelling Pitch Deck
In today’s fast-paced startup ecosystem, the ability to craft a compelling pitch deck can make all the difference in securing funding and propelling your business forward. Recently, I had the opportunity to attend a Weshine-hosted event, featuring biotech investor Margaret Wong. She shared her invaluable insights on “Pitch your story: mastering the art of persuasion,” offering startup founders a roadmap to creating a winning deck.
The Importance of Storytelling
As Margaret emphasized, a pitch is not just a collection of facts and figures
— it’s a written communication that tells a story.
Just like a book or a movie, your pitch needs to have a clear narrative, a captivating hook, and a logical flow that engages your audience. “When you do writing, you have to have somebody say objective in mind,” she explained. “You have to when you write something, you sort of have to foresee what you’re going to say.”
Crafting a Captivating Hook
The first step in creating a winning pitch, according to Margaret, is to capture your audience’s attention with a compelling hook.
