B2B SaaS Metrics Decoded! 🚀 — Part I

Everyone knows that,

With better metrics, we make better decisions.

Metrics act as gateways to critical information about your business operations.

Today, we’ll introduce key metrics tailored for B2B SaaS. Whether you’re a founder or preparing for interviews in roles such as product manager, data scientist, engineer, or other senior positions, a solid grasp of product and metrics will make you stand out from the crowd!🦄

Build basic metrics in before launch?

This is probably counter-intuitive.

From an investor’s perspective, it’s a significant differentiator when a founder can fluently discuss key metrics.

This doesn’t mean overloading a dashboard with hundreds of metrics for a small volume of users.

So, everything in moderation.

Now, with your planned product launch next week, what should you do?

Getting started with metrics

First, choose 4–5 key metrics; you don’t need more at this stage — they will grow over time.

Second, utilize a convenient analytics solution, like SQL querying your database.

Third, define and agree on metric definitions, ensuring your entire team adopts a centralized definition, whether it’s one day or five days per week for an active user.