3 Essential Go-to-Market Insights from Cutting-Edge AI B2B Marketing Firm
As the B2B marketing landscape continues to evolve, the adoption of AI-powered solutions has become increasingly crucial for businesses looking to stay ahead of the curve. Tofu, a leading AI-driven B2B marketing platform, has been at the forefront of this transformation, helping companies create hyper-personalized, omnichannel marketing campaigns at scale.
In a recent talk from the AI event hosted by Entreconnect, Tofu’s CTO, HongLei Liu, shared three essential go-to-market insights that every B2B marketer should consider when leveraging the power of AI.
Insight 1: Customers are Confused and Scared About Adopting AI
According to Liu, one of the primary challenges Tofu has faced when working with customers is the overwhelming confusion and fear surrounding AI adoption. “Even for all of you, even for me, I have a Ph.D. in deep learning, and I’m still having a really hard time trying to catch up with everything that is happening in the AI world,” he admitted. “Not to mention like your, or like, or people like our customers who have no knowledge about the AI at all. So they are super, super confused.”
This confusion stems from the rapid pace of innovation in the AI space, making it difficult for…
