12 Principles to Transform Your Business into an Inbound Powerhouse

In today’s highly competitive business landscape, there’s one goal that every entrepreneur should strive for: becoming oversubscribed.

What does that mean, exactly?

It’s a position where your business is not chasing customers, but rather, customers are lining up to work with you.

Imagine having so many leads and inquiries that you can handpick the clients you want to take on and set your own terms. Sounds like a dream, right?

Well, it’s not just a dream — it’s a reality for businesses that have mastered the 12 principles of becoming oversubscribed.

I learned these principles from David Priestly, who has extensive experience coaching successful businesses across various industries for more than 10 years, and distilled these gold nuggets — the common themes among them.

Today, let me share what I’ve learned with you to help you explore how you can apply them to your own business. (I’m practicing too!)

Principle #1: Only Oversubscribed Businesses Make a Profit

The first rule of becoming oversubscribed is that you must be in a position where…